Long-term strategies of the beef industry: understanding the objectives and targets
In addition to the commitments to eliminate socio-environmental irregularities in their supply chain, two of the leaders in the beef value chain in the Amazon, JBS and Marfrig, recently announced their long-term strategies to improve their socio-environmental performance.
Each, in its own terms, set targets to mitigate external factors, risks and generate positive environmental, economic and social impact. JBS, for example, released in September its Together for the Amazon program based primarily on developing the value chain; conserving and recuperating forests; supporting the community; and scientific and technological development. To achieve these objectives, it launched four initiatives that set targets: the JBS Green Platform (Plataforma Verde JBS), Monitoring System Sharing, Support and inclusion of suppliers and the JBS Fund for the Amazon.
Key points of the Together for the Amazon Plan
Green Platform: Cross-reference information from the company's suppliers with data from animal transit guides using blockchain technology. Set up in four stages, it plans to have all its suppliers on the platform by 2025 when this will be a prerequisite for selling cattle to the company.
Monitoring System Sharing: Share its supplier oversight technology with producers, other agricultural input suppliers and financial institutions who wish to adopt social and environmental criteria in their relationship with their value chains.
Support and inclusion of suppliers: Put in place engagement campaigns with cattle breeders and entities so that by the end of 2025 the suppliers of their direct suppliers are also included on the JBS Green Platform.
Marfrig, in turn, announced the Marfrig +Green Plan (Plano Marfrig Verde+), which intends to ensure that 100% of the company's production chain is sustainable and free from deforestation within the next ten years. The plan created in partnership with the Dutch public-private institution IDH - The Sustainable Trade Initiative - sets forth that over the next ten years Marfrig will be committed to investing R$ 500 million in sustainability actions.
Key points of the Marfrig+ Plan
Chain control and risk mitigation: Adapt all its systems for chain control and risk mitigation by 2022. The company plans to launch this year the Indirect Supplier Risk Mitigation Map, a tool that cross-checks native vegetation maps with livestock production maps.
Video with highlights of Beef on Track
Did you miss the first live sessions and want to know more about the implementation of the Livestock Supplier Monitoring Protocol in the Amazon? Watch the video, compiled by Imaflora, of the main talks with beef industry representatives, the Public Prosecutor’s Office, the retail sector and civil society.
Beef on Track presents the first version of its Beef Purchasing Guide for Retailers
The retail operation and the presentation of the first version of the beef purchasing guide for retailers and of the monitoring protocol for retailers were the highlights of the meeting between beef companies and retailers
Welcome to our blog!
The Beef on Track Project is a joint effort to strengthen the social and environmental commitments of the beef value chain in the Amazon and drive its implementation.