“Na Quinta do Boi”: Regulating the Beef Value Chain
The 5th “Na Quinta do Boi” session of Imaflora’s Beef on Track programme held on July 29 was attended by guests to discuss the topic Regulating the Beef Value Chain: the criteria from the Brazilian and international demand side. Hosted by James Allen, Olab's CEO, it was attended by Elena Antoni from Trade Hub, attorney Rafael Rocha from the Public Prosecutor’s Office of Amazonas, Peter Herman May from CPDA/UFRRJ, attorney Ricardo Negrini from the Public Prosecutor’s Office of Pará, and Pedro Amaral from Mars.
JBS and Public Prosecutor’s Office in the press: understand the case and the way forward
Involvement in the Beef on Track Program does not exempt companies from being sued by the Public Prosecutor’s Office
Poder360: Transparent Cattle Ranching Platform expands socio-environmental monitoring
JBS' initiative using blockchain technology is the highlight of Poder360.
Rural magazine: How does technology help in low-carbon cattle ranching?
In a partnership with Embrapa, Marfrig launched a line of carbon neutral beef, a beef that leaves a zero carbon balance in the production process.