Poder360: Transparent Cattle Ranching Platform expands socio-environmental monitoring
JBS' initiative using blockchain technology is the highlight of Poder360. The Pecuária Transparente (Transparent Cattle Ranching) Platform aims at tracking and regulating social and environmental practices throughout the beef processing chain, also considering the suppliers' suppliers.
See report at: https://www.poder360.com.br/conteudo-patrocinado/plataforma-pecuaria-transparente-amplia-monitoramento-socioambiental/
Rural magazine: How does technology help in low-carbon cattle ranching?
In a partnership with Embrapa, Marfrig launched a line of carbon neutral beef, a beef that leaves a zero carbon balance in the production process.
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The Beef on Track Project is a joint effort to strengthen the social and environmental commitments of the beef value chain in the Amazon and drive its implementation.
Workshop for retailers in Cuiabá debates traceability of the cattle chain
The event took place on Wednesday (24/11) and was attended by representatives from Big Lar, Machado and Comper.