Who we are

The Brazilian Institute of Geography and Statistics (IBGE) estimates that there is more than 200 million head of cattle in Brazil. That's almost one cattle per inhabitant.

With impressive and constantly growing numbers, Brazil is the largest exporter and the second-largest producer of beef in the world. However, with around 40% of cattle production concentrated in the Amazon region, in the states of Acre, Amapá, Amazonas, Mato Grosso, Pará, Rondônia, Roraima, Tocantins and Maranhão, cattle ranching - and the deforestation associated with the activity - are at the centre of the debate on the consequences of the climate emergency for Brazil.

Created in 2019 on the initiative of Imaflora, in partnership with the Federal Public Prosecutor's Office, Beef on Track recognizes the complexity of the sector, aims to accelerate the implementation of the commitments made by the beef chain in the Amazon and seeks to encourage a chain free of socio-environmental irregularities.

The path from the cattle raised in millions of Brazilian farms to the arrival of meat on the consumer's table involves an extensive production chain. In this path, the commitments of the beef chain are central.

With its initiatives, Beef on Track seeks to put cattle producers, slaughterhouses, supermarkets, investors, public actors and civil society organizations on the same page. The hub's objective is to promote good practices through monitoring, auditing and reporting processes and tools, increasing transparency in search of a beef chain free of deforestation, slave labour or invasion of public lands.

The programme also collaborates with the production and sharing of knowledge and technical expertise, which may stimulate the creation of policies and procedures for responsible cattle farming. Follow and participate in Beef on Track.


The Institute for Forest and Agriculture Management and Certification (Imaflora) is a non-profit civil association created in 1995 under the premise that the best way to preserve tropical forests is to give them an economic purpose, combined with good management practices and the responsible management of natural resources. Imaflora seeks to influence the production chains for forest and agricultural products, to collaborate in the creation and implementation of public interest policies and, ultimately, to make a difference in the regions where it operates, creating models for land use and sustainable development that can be reproduced in different municipalities, regions and biomes of the country.



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